Orchestra Projects
Browse the list below for details of projects by Audiences London with the orchestral sector to support understanding and engagement with audiences. Follow the links to find more information and to click through to resources and reports related to the projects.
Benchmarking Audiences for Orchestral Music in London >
January 2009 - December 2011
Bringing together 8 London-based orchestras and 4 concert venues to identify opportunities for increasing engagement with orchestral music, through a shared understanding of audiences. The project involves sharing and analysis of box office and digital data, as well as the development of a shared and comparative approach to audience monitoring. It will build a knowledge base from which to identify potential areas of audience growth and explore a joint marketing campaign.
Orchestral Joint Marketing Campaign >
November 2010 - July 2011
Following from the Benchmarking Audiences for Orchestral Music project, this strand applies the research findings to a joint marketing campaign.
For more projects with different sectors, artforms and themes click on the inks on the left.