Audiences London

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In this Section:

Past collaborative projects

Since 2003 we have managed a large number of collaborative projects, addressing a range of hot topics. Projects typically address a number of objectives, from understanding existing and potential audiences, to communications campaigns, community engagement and strategic planning:

CultureMap London >
May 2008 -October 2010

Developing an online resource that brought together information about cultural facilities with data about users and audiences, all linked to maps showing London's infrastructure and population. The resulting perspectives feed in to our continuing knowledge about the London arts landscape. 

Contemporary Dance Companies: Audience Development >
May 2009 ? August 2010

Working individually and collectively with dance companies to understand the dynamics of marketing a touring production ? and how these apply to contemporary dance specifically.

NI11 Workshops >
April ? November 2009

Supporting those London boroughs which signed up to ?National Indicator 11? measuring the proportion of their residents engaging in the arts. Participants received Arts Engagement Indicator Maps for their areas, and an action planning workshop for borough arts teams and their partners.

Respond in Practice 1 >
March 2007 ? July 2009

Exploring new approaches to cultural diversity within arts organisations. Using action-learning techniques and surgeries with Audiences London to give support to the ?cultural diversity champions? in each organisation, the participants implemented a tactical action plan to develop the diversity of their audiences. 

Family Friendly in Partnership >
December 2007 ? December 2008

Bringing together existing family attenders and local community groups to extend and refresh participating arts venues? programming of family activities, in response to ACE?s Family Friendly Toolkit. 

London Dance Escalator >
January 2007 - October 2008

Increasing the understanding of who attends contemporary dance performances in London ? where, how and why - and then applying this information to develop audiences for a developing performance that toured to three venues.  

Understanding audiences for Visual Arts stage 1 >
February ? August 2008

Research amongst London galleries to establish what audience information they collect, how they use it and how they could be supported to do so more effectively, together with analysing existing audience research data provided by the galleries. The project led to the development of a survey-based equivalent of Snapshot for the visual arts (see Snapshot London: Visual Arts). 

Generate: Professional Development for Community Engagement Workers >
July 2005 ? December 2007

Following research amongst community engagement practitioners, a programme of CPD to build the community relationship skills of London?s cultural sector. Participants benefitted from training sessions, action learning and other ongoing, practical and contextual ways to engage with local community and voluntary sector contacts. 

Film London: Audience Data Collection, analysis and Support Pilot Project >
January ? October 2007

Aiming to improve the way small cinemas and film festivals collect information from and monitor their audiences. The project worked to standardise the information gathered to allow future benchmarking of film festival audiences and analysed and reported on the results. Participants also gained support and advice on good monitoring practice.

Shot from the Lip
April 2006 ? April 2007

Providing the independent artists and small organisations behind spoken word events with hands-on, tangible experience of creative marketing, targeting new audiences helping to communicate and define the essence of the experience ? to help the sector thrive by introducing spoken word to new and more diverse audiences. 

Audiences for Contemporary Dance >
February ? October 2006

Analysis of booking patterns for contemporary dance held within Snapshot London which indicated that touring the same piece of work to different London venues could grow the audience. 

Family Friendly London Pilot >
May 2002 ? July 2003

Focussing on the needs of families at a range of arts venues, the project allowed for discussion on what matters to families in encouraging their engagement with art ? and provided a framework and funding for different approaches to be tested. 

Family Panels
January 2010 ? July 2011
Working with organisations to develop their family offer and service by integrating feedback from families into the planning and delivery of all aspects of their work.
Audiences London is helping Café Gallery Projects and Croydon Clock Tower set up a Family User Panel drawn from their local community and to maximise the value of their involvement. What they learn will feed into a simple, easy-to-implement blue-print that will enable arts organisations across London to adopt the same approach.

Respond In Practice 2 >
September 2009 ? October 2010
Working with organisations to put their diversity action plans into practice, to enable them to move from planning and discussion to action. Six organisations receive five days each of bespoke consultancy while a further 14 have received a two-hour surgery session on a subject of their choice.

Understanding Audiences for Festivals and Outdoor Events >
September 2008 ? September 2010

Research amongst festival organisers to establish how they collect and use audience information and what support would enable them to do this more effectively. Consultancy support to five festivals plus production of a series of free toolkits to support festival and outdoor event organisers in obtaining and using audience information.  

London Theatre Consortium: Thrive! and A Night Less Ordinary >
June 2008? September 2010
Working together to understand infrequent theatre attenders and to create a joint marketing approach to them. The project also included joint marketing under the A Night Less Ordinary scheme. Additional benefits came from improved customer relationship management and innovative use of digital marketing. 

Outer London Venues Audience Development Support (stage 2) >
June 2010 ? September 2011
Investigating how the activity to develop audiences for performing arts venues in outer London locations differs from or is similar to central London locations ? and what issues are shared by different outer London venues. The project analysed participants' own box office data and focused on specific areas for potential further joint work.

Benchmarking Audiences for Orchestral Music in London >
January 2009 ? December 2011
Bringing together 8 London-based orchestras and 4 concert venues to identify opportunities for increasing engagement with orchestral music, through a shared understanding of audiences. The project involves sharing and analysis of box office and digital data, as well as the development of a shared and comparative approach to audience monitoring. It will build a knowledge base from which to identify potential areas of audience growth and explore a joint marketing campaign.

Orchestral Joint Marketing Campaign >
November 2010 ? July 2011
Following from the Benchmarking Audiences for Orchestral Music project, this strand applies the research findings to a joint marketing campaign.

View all our current collaborative projects here.