Audiences London

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We have now become The Audience Agency in alliance with All About Audiences. Please visit The Audience Agency website for all our latest news as the national audience development agency for England.

16 July 2012 Visitor Insights - Understanding visual arts audiences

Audiences London Plus's Sarah Boiling led a capacity breakout session at last week's AMA conference, sharing the findings of our national visual arts audiences pilot benchmarking.

5 July 2012 The Audience Agency to open for business


TAA Logo for News Story V3We are delighted today to have launched our new organisation - The Audience Agency - an audience development agency offering services right across England.  So, get in touch with us and see how we can help you.  The press release copy is included below for your information.  While we're in transition Audiences London Plus and All About Audiences will continue to work with current clients and deliver our services, so please keep in touch with your regular contacts.

14 June 2012 Round Table Discussions Announced for Understanding Audiences for Outdoor Events and Festivals, Bournemouth & Bristol

Join us at Understanding Audiences for Outdoor Events and Festivals in Bournemouth on 26 June and in Bristol on 10 Ocotber. These sessions are essential for event planners who need to evaluate impact, make the case to attract investment or devise an engagement strategy.

Besides covering case studies from festival practitioners and insights on how to understand and engage audiences for outdoor events and festivals, the day will also include valuable round table discussions on effective evaluation, using audience information, as well as understanding and engaging with local communities.

31 May 2012 Taking Part Survey and Participation

Taking Part survey reveals arts participation is on the rise.  For the full report click here.

14 May 2012 Snapshot London: Performing Arts Audiences Report

The essential facts about London audiences for the performing arts have recently been published in the Snapshot Audience Report.

26 April 2012 Audiences London Plus...

As we move towards forming a national audience development agency for England, our teams across the regions are delivery services in London, South West, South East and the East.

27 February 2012 AL and AAA announce successful bid to Strand 1 of ACE Audience Focus Fund

Audiences London and All About Audiences are delighted to announce their successful bid to Strand 1 of the ACE Audience Focus Fund.

Details of the fund are here.

The press release follows and more announcements will be coming soon.

13 January 2012 NCA UK Arts Index now available to all

We helped the National Campaign for the Arts produce their inaugural UK Arts Index, which was presented in parliament in December 2011 and is now freely available online.


9 December 2011 Creation of new national audience development agency confirmed for 2012

 Plans to create a single national organisation for audience development benefiting cultural organisations across England advanced this week, as the boards of the key agencies (All About Audiences, Audiences London and Audiences South West) have agreed plans to merge into a single national agency.


20 October 2011 Snapshot London: Visual Arts reveals profile and habits of visitors to London’s major galleries for first time

Research co-ordinated by Audiences London and funded by Arts Council England, London, on behalf of 21 London galleries has for the first time provided a comprehensive picture of visitors to London?s publicly funded galleries. 

5 October 2011 FREE Symposium - Understanding Audiences for Outdoor Arts and Festivals, 24 January 2012

We are delighted to announce our FREE symposium to share the toolkit of resources we have developed on understanding audiences for outdoor arts and festivals.

16 September 2011 Audience Development agencies in national merger talks

We?ve just announced embryonic plans to create a new national audience development organisation by merging with All About Audiences in the north and other audience development agencies, operating under the working title Audiences Plus.

16 September 2011 Museums applying for ACE Renaissance Grants - How Audiences London can help

If you are a museum planning to apply for a Renaissance major grant - and you are going to focus on meeting ACE?s Goal 2: 'More people experience and are inspired by museums' - Audiences London can help.

31 August 2011 Audiences South closing: Audiences London to provide continuing support

Audiences London will provide ongoing audience development support to organisations in the South East after the closure of Audiences South.

21 July 2011 AL at the AMA Conference 2011

Sarah Boiling, our Deputy CEO, has been transported to Glasgow for this year's annual arts marketers' get together...

21 July 2011 AL at the Capital Age Festival

AL continues its joint working with Capital Age Festival and Entelechy Arts to raise the profile of older audiences and artists.

21 July 2011 Book now for an AL seminar

Our new events series includes seminars in research, growing audiences and community engagement.

7 June 2011 What's new?

Find out what Audiences London has been up to recently.

6 April 2011 FUSE: effective working with young people

Royal Parks audience development initiative.

6 December 2010 Orchestral audiences ‘more loyal’ than other artforms

Audiences for orchestral music are more loyal to the artform, are likely to attend more frequently and to book earlier than audiences for other performing arts, according to a research project carried out by Audiences London(1) for a consortium of twelve orchestras and orchestral venues(2) in London.

13 September 2010 I Value the Arts - join the campaign

Tough decisions are being made about public services, and the arts will be affected. If you value the contribution the arts make in your own community, make your voice heard.

13 September 2010 AL's Sarah Boiling takes audience development to Damascus

The trip was facilitated by the British Council and consisted of two days contributing to an international cultural management course followed by a lecture at the Damascus Higher Institute for Dramatic Art and a master class at the Syrian Opera House.

13 September 2010 Helen Ball takes Audience Development back to basics

Helen Ball, Head of Community Engagement at Audiences London, took things ?Back to Basics? at one of Film London?s regular Exhibitors Forum events earlier this month.