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Visitor Insights - Understanding visual arts audiences

Audiences London Plus's Sarah Boiling led a capacity breakout session at last week's AMA conference, sharing the findings of our national visual arts audiences pilot benchmarking.

Commissioned by Arts Council England and carried out on behalf of Audiences UK, the aim of this project was to devise a standard framework for collecting, sharing and comparing audience data amongst galleries in Turning Point (now CVAN) networks across a number of pilot English regions.

49 galleries from five English regions conducted 11,111 interviews with visitors between July 1st and September 30th, 2011, based on a common set of questions.

You can read the summary of the National Visual Arts Benchmarking Pilot here, or find out more about the sample questionnaires used. For further information, please contact Sarah Boiling at .