Round Table Discussions Announced for Understanding Audiences for Outdoor Events and Festivals, Bournemouth & Bristol
Join us at Understanding Audiences for Outdoor Events and Festivals in Bournemouth on 26 June and in Bristol on 10 Ocotber. These sessions are essential for event planners who need to evaluate impact, make the case to attract investment or devise an engagement strategy.
Besides covering case studies from festival practitioners and insights on how to understand and engage audiences for outdoor events and festivals, the day will also include valuable round table discussions on effective evaluation, using audience information, as well as understanding and engaging with local communities.
During our afternoon session you will be able to attend each of the following round table discussions:
- Delivering Effective Evaluation, with Adrienne Pye: Regional Director South, Audiences London Plus
Outdoor events present all kinds of practical challenges to evaluators, from mass visitors to multiple entry points. In this round table session we will explore and share methodologies and incentives, the needs of different audiences and participants, and the best ways to capture information in challenging conditions.
- Using Audience Information, with Jim Brewster: Regional Director South West, Audiences London, Plus
Focusing on how audience information can be used to help you achieve, grow and develop. This session will be an opportunity to discuss the benefits of using information for evidencing success, for business planning, and for marketing planning, and also to inform partnership development and collaborative activity.
- Understanding and Engaging with Local Communities, with Helen Ball: Head of Engagement Services, Audiences London Plus
This session will focus on how to collect information about and understand local and community audiences and ways of assessing social impacts. It will also be an opportunity to discuss examples of how to integrate local communities into the heart of your event using community engagement approaches with a view to enhancing your event through local engagement.