Mapping
To help visualise your data and illustrate your catchment area commission a map as part of your data analysis and catchment area analysis.
If you’re interested in this package and would like to know more, contact Dan Cowley at /
What is it?
We can present your data in a range of easy to understand maps – the format will suit the data being presented. We can present any of your profiled data as maps to help you to pinpoint your audiences, highlighting significant postcode areas, hot spots, cold spots and areas for potential development.
By layering up information these maps can illustrate catchment areas, levels of arts engagement or degrees of penetration of your audiences. Just tell us what you need to know and we'll select the right profiling tools, develop your map and give a full explanation and interpretation of the mapping supplied.
What can you use them for?
- Sharing information with colleagues
- Internal presentations
- Targeted marketing ie. provide to your distribution agency
- Simply helping you to visualise your hot spots
How does it work?
Just ask us when discussing your profiling needs, and we’ll help you decide what kind of mapping would be useful.
Different kinds of mapping:
- Pin point - each customer plotted on a map
- Count per area - number of customers or households in a given area
- Hot spots - postal sectors ranked according to how many of your customers they contain
- Penetration - indicates the percentage of the population that are your customers in postal areas
How much does it cost?
Maps will be charged for in addition to profiling.