Audiences London

 
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Past collaborative projects

Since 2003 we have managed a large number of collaborative projects, addressing a range of hot topics. Projects typically bring together actions which address a number of objectives, from understanding your existing and potential audiences, to communications campaigns, community engagement and strategic planning:

CultureMap London >
May 2008 -October 2010

Developing an online resource that brought together information about cultural facilities with data about users and audiences, all linked to maps showing London's infrastructure and population. The resulting perspectives feed in to our continuing knowledge about the London arts landscape. 

Contemporary Dance Companies: Audience Development >
May 2009 ? August 2010

Working individually and collectively with dance companies to understand the dynamics of marketing a touring production ? and how these apply to contemporary dance specifically.

Outer London Venues Audience Development Support Programme (stage 1)
December 2008 ? July 2009

Enabling different venues from outer London boroughs to share ideas about the opportunities and challenges of developing audiences in outer London, to agree priorities and to shape a future support programme based on the principles of effective audience development.

NI11 Workshops >
April ? November 2009

Supporting those London boroughs which signed up to ?National Indicator 11? measuring the proportion of their residents engaging in the arts. Participants received Arts Engagement Indicator Maps for their areas, and an action planning workshop for borough arts teams and their partners.

Reach 2009
April ? October 2009

Series of professional development workshops for local authority arts teams to support them in increasing arts engagement across their borough. 

Respond in Practice 1 >
March 2007 ? July 2009

Exploring new approaches to cultural diversity within arts organisations. Using action-learning techniques and surgeries with Audiences London to give support to the ?cultural diversity champions? in each organisation, the participants implemented a tactical action plan to develop the diversity of their audiences. 

Family Friendly in Partnership >
December 2007 ? December 2008

Bringing together existing family attenders and local community groups to extend and refresh participating arts venues? programming of family activities, in response to ACE?s Family Friendly Toolkit. 

London Dance Escalator >
January 2007 - October 2008

Increasing the understanding of who attends contemporary dance performances in London ? where, how and why - and then applying this information to develop audiences for a developing performance that toured to three venues.  

Understanding audiences for Visual Arts stage 1 >
February ? August 2008

Research amongst London galleries to establish what audience information they collect, how they use it and how they could be supported to do so more effectively, together with analysing existing audience research data provided by the galleries. The project led to the development of a survey based equivalent of Snapshot London for visual arts (see Understanding Visual Arts Audiences stage 2 ). 

Generate: Professional Development for Community Engagement Workers >
July 2005 ? December 2007

Following research amongst community engagement practitioners, a programme of CPD to build the community relationship skills of London?s cultural sector. Participants benefitted from training sessions, action learning and other ongoing, practical and contextual ways to engage with local community and voluntary sector contacts. 

Film London: Audience Data Collection, analysis and Support Pilot Project >
January ? October 2007

Aiming to improve the way small cinemas and film festivals collect information from and monitor their audiences. The project worked to standardise the information gathered to allow future benchmarking of film festival audiences and analysed and reported on the results. Participants also gained support and advice on good monitoring practice.

Shot from the Lip
April 2006 ? April 2007

Providing the independent artists and small organisations behind spoken word events with hands-on, tangible experience of creative marketing, targeting new audiences helping to communicate and define the essence of the experience ? to help the sector thrive by introducing spoken word to new and more diverse audiences. 

Audiences for Contemporary Dance >
February ? October 2006

Analysis of booking patterns for contemporary dance held within Snapshot London which indicated that touring the same piece of work to different London venues could grow the audience. 

Arts South Central
July 2004 - July 2005

Family Friendly London Pilot >
May 2002 ? July 2003

Focussing on the needs of families at a range of arts venues, the project allowed for discussion on what matters to families in encouraging their engagement with art ? and provided a framework and funding for different approaches to be tested. 

 

View all our current collaborative projects here .