Build a picture of your audience
A common starting point for great audience development is to put together as full and nuanced picture of your existing audiences as possible ? in all their complexities and similarities.
Whether using the information in your box office system or your existing community engagement experience, these packages can help:
Snapshot London
Maximise the information locked in your booking database and be part of a larger, London-wide research project. Snapshot London lets you learn more about your own audience data, and understand how your audiences compare to a range of benchmarks from 35 other performing arts organisations in the capital.
Mosaic profile and maps for your audience or visitors
Visualise you main Mosaic groups and types through maps and charts.
Map your catchment area
Use your current audience?s data to build a map of how local or widespread your catchment area is.
Arts engagement indicator map
Understand the degrees of engagement with arts and culture in the people in your locality.
Questionnaire design helpdesk
Send us your DIY questionnaire to review for best practice suggestions.
Degree-of-penetration mapping
Chart your bookers? or contacts? households to show how deeply your organisation reaches into your local or wider area.
Fieldworker training
Train your staff and volunteers to do face-to-face visitor research for you.