Audiences London

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In this Section:

Bespoke Training

In addition to our range of ‘off the peg' seminars and workshops, Audiences London can tailor events to your needs, to specifically support your audience development planning and activities.

Check our open events programme, but if you can't see what you need there, have a look at the longer list of subjects below. All of these can be adapted as a one-to-one session, an organisation specific session or for a group of organisations with similar needs.

Get in touch to discuss how we tailor our courses for your needs. 

Understanding Audiences

  • Introduction to audience research
  • Audience monitoring
  • Commissioning research
  • Using free sources of information - secondary or desk research and its applications
  • Audience data profiling
  • Qualitative research planning, design and skills
  • Quantitative research planning, design and skills
  • Basic Excel / manipulating data in excel



  • Effective Project evaluation


Growing Audiences

  • Introduction to audience development
  • Audience development planning
  • Using market intelligence for marketing strategies
  • Audience targeting and segmentation workshop
  • Programming and audience development
  • Marketing on a shoe-string

Community Engagement

  • Introduction to Community Engagement
  • Running participatory projects for children and young people
  • Developing projects with Housing Associations
  • Developing arts projects with older people
  • Setting up Arts Ambassador schemes
  • Networking skills
  • Making relationships last
  • Working with Local Authorities
  • Marketing to young people
  • Consultation skills