Cultural Tourism - Case Studies
Audiences London held a Cultural Tourism Symposium 'Wish You Were Here' on 25 May 2010, to help cultural and arts organisations understand the role tourist audiences have to play in their visitor mix. Tourists can be an important factor in keeping your organisation sustainable.
We have brought together some quick reference guides from our contributing organisations who have advice and experience about how to engage the cultural tourist.
Download case-studies about engaging with cultural tourists and find out how:
- London Borough of Camden brings tourism and culture together
- Tate and Eurostar have worked in partnership on Culture Connect, a large scale collaboration to target culture tourists
- The Merlin Entertainments' London Eye develops new products for visitors, and is planning to capitalise on the 2012 opportunity
- Tourism South East used a segmentation from research and data modeling agency Arkenford to target cultural tourists
- The Greenwich Maritime Marketing Group collaborates on destination marketing activity
- The London Development Agency and Shape suggest you might plan to provide a better service to disabled visitors
- Create KX has been programming and promoting cultural festivals for regeneration of the Kings Cross area
- The Royal Collection has developed their product offering and relationships with group bookers
- Time Out's portfolio of media (magazines, website and guidebooks) help different kinds of visitors to plan their cultural experiences in London
We've also published some practical resources and advice, based on presentations by Visit Britain, Visit London and other experts in tourism. You can download these here.
Please note - the Time Out presentation is a very large file and may take time to download.
Downloads
- Case Study: London Borough of Camden - bringing tourism and culture together
Filesize: 77kb - Case Study: Eurostar Culture Connect – Large scale collaborations and partnerships
Filesize: 55kb - Case Study: The Merlin Entertainments London Eye – Key markets, marketing and PR campaigns, product development and 2012 plans
Filesize: 58kb - Case Study: Using research and intelligence to inform strategic marketing campaigns
Filesize: 66kb - Case Study: Greenwich Maritime Marketing Group – Collaborative working to promote your local area as a visitor destination
Filesize: 150kb - Case Study: Logistics and planning for attracting disabled visitors
Filesize: 62kb - Case Study: Regenerating King’s Cross through cultural festivals and destination marketing
Filesize: 88kb - Why groups mean business for The Royal Collection
Filesize: 82kb - Time Out: The information, motivation, offer equation
Filesize: 4.15mb