Cultural Tourism - Getting Started
Audiences London held a Cultural Tourism Symposium 'Wish You Were Here' on 25 May 2010, to help cultural and arts organisations understand the role tourist audiences have to play in their visitor mix. Tourists can be an important factor in keeping your organisation sustainable.
The practical resources and advice here is based on presentations by Visit Britain, Visit London and other experts in tourism.They resources explain what is meant by "cultural tourists", present the key facts and figures and introduce you to tools and advice which can help you tap into the cultural tourist market.
These quick reference documents cover:
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Definitions of Cultural Tourism
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Key facts and figures
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Segmenting Cultural Tourists
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How Visit London can help you reach more visitors
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London 2012 Opportunities
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Glossary of terms
Accompanying these resources are a range of case-studies presented at the event to give you examples of engaging and attracting cultural tourists in practice. You can download these here.
Downloads
- Factsheet 5: London 2012 Opportunities
Filesize: 246kb - Factsheet 4: How Visit London can help you reach more visitors
Filesize: 245kb - Factsheet 3: Segmenting Cultural Tourists
Filesize: 256kb - Factsheet 2: Key facts and figures
Filesize: 260kb - Factsheet 1: Definitions of Cultural Tourism
Filesize: 240kb - Factsheet 6: Glossary
Filesize: 242kb