Research and Market Intelligence
We hold a "bank" of information about cultural consumers - their profiles, motivations, barriers and more. Bank your audience information with us, and we give it back to you with interest - context, benchmarks, intelligence, advice, links etc.
Read more about our Snapshot London benchmarking project
Our clients and collegues also benefit from the store of practical case-studies, guidelines and resources built up from our work with over 300 organisations. So in the long term, we're all investing in more effective audience development.
To find out more about our services in this area click here.
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Audience Diversity Monitoring Guidelines
We're frequently asked to provide guidance on monitoring the profile of audiences to support a range of reporting requirements. We undertook the research project that forms the basis of these Guidelines and have made it freely available to all.
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Insight08 Report
Our annual Insight conference brings together our clients and collegues from across the arts sector to present and discuss the most insightful audience information from the year. You can download the report for free here.
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Mosiac Profiling
The Mosaic profiling system is a geo-demographic classification of the population supplied by Experian. Mosaic profiles are appended to our research data, enabling us to understand the habits and characteristics of audiences across London and across art forms.