Online Benchmarking Opportunity
The last time the arts sector learned about the effectiveness of our e-marketing and websites was 2003 (thank you AMA)! So, isn't it about time we updated this? Audiences London is taking up the challenge and is coordinating a project to bring this information together once again.
If you want to know how the stickiness of your website, the conversion rates from your online media or the magnetism of your e-communications shape up in this digital 21st century, then please sign-up! The more organisations that are involved the better the picture we'll get. Once you've signed up we'll be circulating a request for the information you need to extract from your web metrics. We'll then produce a report of the overall benchmark and each organisation will be able to see how they're doing in context.
To sign-up for this free service please email Emma McLean with your name, job title, name of organisation, artform or organisation type and email address at
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Not sure what metrics are all about? Feel free to talk to us about that too!
To have a look at the AMA's original 2003 report visit their website.