Monitoring Audience Diversity
Audiences London developed these Guidelines for building a visitor profile in order to help organisations in their steps to develop a more diverse audience.
Diversity monitoring is about understanding whether you are serving all sections of society equally, and if not, what you can do about it. Ideally, monitoring is about more than reporting to funders and other stakeholders; it is a process through which you come to see your organisation as others really see you.
These Guidelines are based on a research project carried out by Audiences London, which consulted a range of cultural organisations of all shapes and sizes. The advice here therefore acknowledges that there is no 'one size fits all' methodology for diveristy monitoring.
The Guidelines also give extensive information on the philosophical and practical aspects of monitoring.
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- Monitoring Audience Diversity
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